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The role of the designer is evolving to include the creation and maintenance of digital assets with great potential value.
It’s likely that many of the current Tier 1 players will remain very powerful in the new market, but we’re also likely to see big disruptors coming in.Not only that, I suspect some of the current players will disrupt their own business models to broaden the range of services and income streams they're able to generate.. We’re also likely to see some contractors start to diversify the services they offer, or broaden their range of products.
They’ll need to be able to respond to what happens in the future, as we change our focus to the provision of whole-life solutions, rather than just capital assets.Pure contracting, as we currently know it, is likely to be a smaller part of the market.Consultancy models are also likely to change, with a shift away from hourly rates for procured design services, towards an outcome and value-based model.
This would work more like app development, where a product developer might identify a need in the market and then create a solution to license, achieving monetisation by selling it repeatedly in the UK and overseas.This is particularly likely if there’s a focus on design for manufacture and assembly (DfMA).. We’ll also see data driving diversification.
People will begin to understand how they can use data to offer different products and services, impacting things like availability and operational performance.
In this scenario, capital costs will become something of a blip in terms of the overall service offering being brought to market.. P-DfMA and the UK’s Role within the International Community.Metrics such as capital cost and return on investment, for example, don’t define how well an asset functions in the world.
There is much more to it than that.Design that is fully rooted in a Design to Value methodology should also consider criteria such as the expected lifetime of components and materials, as well as aspects such as location, climate change, or the wellbeing of the workforce.. Maximising the value of an asset is finding the right balance of a wide range of criteria.. As an approach, Design to Value (DtV) is well understood and applied in the manufacturing industries, and its application is richly informative and highly effective for construction.
It leads to objective analysis of every aspect of a process, every element of resource requirement, energy consumption, knowledge, and cost.It leads to testing of the value parameters each of these elements is being measured against.